Every answer is easier when the signal is clear.

Our work is flexible by design. Many clients start with one of our signature services like a Signal Mapping™ or Brand Clarity Sprint, but we also create bespoke engagements. We’ll always begin with a conversation to understand your goals and challenges, then shape the right approach together. Whether it’s a one-time sprint or a long-term partnership, you can expect thoughtful collaboration, clear checkpoints, and communications that actually move the needle.

The Signals Framework™ is the foundation of our work, developed by our founder, to help you move with clarity. We believe: brand is a leadership function, trust is a business strategy, and clarity is a competitive advantage. It’s more than a model. It’s a mindset grounded in clarity, credibility, and long-term trust. At its core, the Framework helps you surface what matters most, and then build communications that align brand, business, and behavior. 

We work with organizations navigating growth, transformation, complexity, or change. Whether that’s scaling a brand, responding to reputational risk, or aligning internal and external narratives. We’ve worked with Fortune 50s, high-growth companies, mission-driven orgs, and executives across industries. What they all have in common: a desire for clarity, credibility, and communications that lead. 

Success looks different for every engagement, and we always start by defining what matters most to you. That might be clearer messaging, stronger stakeholder alignment, improved internal trust, or increased earned visibility. We prioritize signals over noise, focusing on credibility, clarity, and traction with the audiences who matter most. Metrics may include sentiment, engagement, message pull-through, or internal adoption depending on the work.

Timelines depend on the scope and urgency. A focused sprint might run 2–4 weeks, while full brand or comms strategy engagements may span 6–12 weeks. We’ll always agree on checkpoints, pace, and priorities up front.

Signals& engagements are led directly by founder Jessica Kessel, a seasoned brand and communications executive with deep experience navigating complexity and change. For larger projects, we may bring in trusted collaborators, but your strategy lead stays consistent.
 

Collaborative, candid, and clarity-driven. We work closely with you, often at the founder, executive, or senior leadership level. You can expect strategic depth, transparent communication, practical recommendations, and steady momentum. No fluff or over-complication.
 

Both. Some clients come to us for a focused need like messaging before a launch or preparing for a reputational moment. Others extend into a retainer once we’ve built a foundation, using us as an embedded strategist. If you’re unsure what you need, we’re happy to start with a discovery Signal Session™. We’ll help you find the right starting point.

Pricing varies based on project scope and level of engagement. Some clients start with a one-time Signal Mapping™ and others engage on a longer-term advisory or retainer basis. We’ll align on a clear scope and investment before kicking off. If you’re unsure what you need, we’re happy to start with a discovery Signal Session™.