Privacy Policy

At Signals&, your privacy matters. This Privacy Policy explains how we collect, use, and protect the personal information you share when visiting our website or submitting a contact form.

When you fill out our contact form, we collect:

• Full Name
• Email Address

We do not collect sensitive personal data, nor do we knowingly collect data from anyone under the age of 18.

We use the information you provide solely to:

• Respond to your inquiries
• Coordinate consultations or project discussions
• Share relevant updates if requested  

We do not sell, rent, or share your personal information with third parties.

Our website may use basic cookies or third-party tools (such as analytics) to understand site performance and improve your experience. These tools do not collect personally identifiable information, and you may disable cookies in your browser at any time.

We take reasonable precautions to protect your information and ensure it is not misused, lost, or accessed improperly.

We'll help you automate your marketing processes to save time and increase efficiency, while still delivering personalized experiences to your customers.

You may request to access, correct, or delete your personal information at any time by contacting us at: hello@signalsand.com. 

We may update this Privacy Policy occasionally. Any significant changes will be posted on this page with an updated effective date.

Welcome to Signals&. By using this website, you agree to the following terms:

All content on this site, including words, images, ideas, and frameworks, is the intellectual property of Signals& unless otherwise noted. You may not reproduce, republish, or reuse any materials without prior written permission.

Please don’t use this site for any unlawful purpose or to solicit others to perform illegal acts. Any misuse may result in blocked access or legal action if necessary.

While we strive to provide valuable insights and information, using this website or engaging our services does not guarantee specific results. Every business is different, and outcomes depend on a variety of factors including your goals, resources, and timing.

We may link to other sites for reference or inspiration. These links don’t imply endorsement, and we are not responsible for the content or privacy practices of those websites.

Signals& is not liable for any damages or losses that may result from the use of this site or its content.

We may update these terms at any time. Continuing to use the site means you accept the most current version.

Questions? Reach out anytime at hello@signalsand.com.

Artificial intelligence (AI) is part of how we work at Signals&. We use AI to support research, exploration, analysis, creative development, workflows, and the development and refinement of our work. Our guiding principle is simple: AI can accelerate the work. It cannot own the thinking.

Signals& may use AI-enabled tools for research and synthesis, brainstorming, analysis, scenario exploration, drafting and editing, creative development, workflow support, meeting documentation, and other activities that help us work more effectively. The role AI plays varies by project and task. AI-generated output is an input to our process. It is not automatically finished Signals& work.

Our clients hire us for judgment, and that responsibility remains with us. Signals& retains responsibility for defining and reframing problems, interpreting context, determining which signals matter, making strategic recommendations, providing client counsel, and approving work delivered or published under our name.

Some judgment is non-delegable, particularly when work carries meaningful strategic, reputational, organizational, or stakeholder consequences. We evaluate AI-assisted work through four dimensions of intellectual provenance:

• Origin: What knowledge, experience, evidence, observation, or context informed the work?
• Judgment: Where was meaningful human interpretation and decision-making applied?
• Verification: How were material claims, assumptions, and conclusions tested?
• Accountability: Who understands the reasoning and is prepared to stand behind the result?

AI can participate throughout the process. Meaningful ownership of Signals& work remains human.

We do not treat AI-generated claims, statistics, quotations, citations, sources, or conclusions as verified evidence. Material information used in our work is reviewed and verified as appropriate to its purpose and consequence. We do not knowingly deliver raw, unreviewed AI output as professional counsel or completed strategic work.

Client trust and confidentiality come before efficiency. We use judgment about what information is appropriate to process through AI-enabled tools and will not knowingly use confidential, proprietary, personally sensitive, legally protected, or otherwise restricted information in ways that conflict with our agreements, applicable requirements, or reasonable client expectations.

If a client's AI, confidentiality, privacy, or information-security requirements are more restrictive than our own practices, those requirements govern the work.

Signals& may use AI-enabled meeting assistants, transcription tools, and similar technologies to support documentation, continuity, follow-up, and alignment. When a tool records, transcribes, or otherwise captures a client interaction, its use should be transparent and appropriate to the conversation. 

Information captured through these tools remains subject to the same confidentiality and information-handling principles that apply to other client information. Clients may ask questions about the technology being used or request an alternative approach when appropriate.

AI may help us develop or refine communications intended to represent Signals&, a client, an executive, or an organization. The underlying perspective should remain grounded in what that person or organization actually believes, knows, has experienced, and is prepared to stand behind.

We do not knowingly use AI to fabricate experience, expertise, evidence, stakeholder sentiment, quotations, or conviction and present it as authentic. The same standard applies to our own work. AI may participate in developing and refining Signals& content. The observations, frameworks, positions, interpretations, and final editorial judgment published under our name remain ours.

We do not automatically disclose every use of AI. Our standard is materiality.  When disclosure is appropriate, we aim to explain the role AI played rather than simply state that AI was used. We disclose AI use when its role would materially change a reasonable person's understanding of the authorship, expertise, evidence, experience, identity, or judgment represented by the work; when disclosure is required by a client, publisher, platform, contract, law, or applicable policy; or when failing to disclose its role would create a misleading impression about how the work was created.

Signals& remains accountable for the work we deliver, the recommendations we make, the counsel we provide, and the positions we publish. Use of AI does not reduce that responsibility. If we cannot explain the reasoning behind a recommendation, defend the judgment applied to it, or identify what information could change our conclusion, the work is not ready to carry our name.

AI technology, regulations, professional standards, and client expectations will continue to evolve. We will update this policy and our practices as appropriate. AI can accelerate the work. It cannot own the thinking.

Questions? Reach out anytime at hello@signalsand.com.