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Signals&
Signals&
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Where clarity becomes strategy, signals are the new roadmap.


We’re Signals&. 


Signals Framework™
Signature Services

Where clarity becomes strategy, signals are the new roadmap.


We’re Signals&. 


Signals Framework™
Signature Services

Brand. Comms. Strategy.

Signals& is a strategic brand and communications consultancy built to help you cut through noise and move forward with clarity. Whether you’re just getting started, scaling, transforming, or navigating reputational pressure, we’ll work with you to elevate the way your brand and communications perform, so you can build trust and momentum in any season.


Founded by communications executive Jessica Kessel, Signals& brings deep experience in brand, culture, and change. Using the Signals Framework™ and hands-on executive advisory, we help you surface what matters most, align your brand and voice, and earn trust from the inside out.


At Signals&, we focus on what’s meaningful and what’s next.

About Signals&

Signals& challenges the old way of thinking about brand and communications. We invite you to see them as signals that shape trust, alignment, and the future of your business.


Signals&

Pen and notebook on boardroom table with boardroom chairs in background

Clarity is a signal. Trust is a strategy. Brand is leadership.

Signature Services

The Signal is the Strategy

From growth to change, Signals& helps you focus on what matters most in brand and communications.

The Signals Framework™

At Signals&, we help you tune into the signals that matter. The Signals Framework™ turns complexity into clarity by guiding how you listen, align, and act with intention, so you can move forward with confidence in any season of growth or change.

Signal. Structure. Scale.™

Calm water surface with gentle ripples spreading outward.

Signal

Structure

Structure

The subtle cues, patterns, and undercurrents that reveal trust, risk, or opportunity before they appear in a metric or media cycle are crucial for effective brand strategy. Teams may go quiet, audiences might disengage, or a trusted partner could hesitate. These are signals that should not be overlooked. Communications starts by listening.

A clock hanging from a chain over a cobblestone ground with a cloudy sky.

Structure

Structure

Structure

This is where signals become strategy. We connect insights to narrative, team design, and decision-making processes, ensuring that your brand strategy leads to clear and consistent actions. Without structure, insight fades into noise. With the Signals Framework™, you gain a repeatable approach to communicate with clarity.

Statue of Lady Justice holding balanced scales symbolizing fairness.

Scale

Structure

Scale

It’s not just about visibility. A strong brand strategy emphasizes trust and clarity across every channel, conversation, and touchpoint from the boardroom to the front lines. Real influence isn’t loud; it’s consistent. When you scale what matters most, trust naturally follows.

Start with a pulse check

Get Your Clarity Score → Quick self-assessment, powerful insight.


This quick self-assessment helps you see where you and your team stand across the three elements of the Signals Framework™: Signal, Structure, and Scale. Together, they form the foundation of an effective brand and communications strategy.


Self-Assessment (pdf)

Download

Ready to find your signal?

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Whether you're building a new brand strategy or untangling what’s already in motion, Signals& is here for the meaningful work. Sometimes all it takes is a clearer signal. Let’s find it together.


Send us a message, and we’ll be in touch to explore what working together could look like.

Signals&: Brand. Comms. Strategy.

Huntersville, NC 28078, USA

hello@signalsand.com

Hours

Mon

09:00 am – 05:00 pm

Tue

09:00 am – 05:00 pm

Wed

09:00 am – 05:00 pm

Thu

09:00 am – 05:00 pm

Fri

09:00 am – 05:00 pm

Sat

Closed

Sun

Closed

“Trust is not a deliverable. It’s the outcome of listening well and showing up with clarity.”


Signals&


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Signals&: Strategy. Story. Trust. 

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